In these times when business practices and needs change so frequently and new trends are set every other day, apps developed for mass markets do not serve the purpose. The “one size fits all” approach is no longer valid in the world of technology.
Businesses often feel the pinching lack of the unavailability of the precise software which addresses all their needs. There were times when more often than not such software and apps were simply not available in the tech market. This led to the emergence of custom app development which was all about customized IT solutions for a business.