There are around 22.3 million internet users in Australia. 88% of Australians access the internet daily. They spend more than 6 hours daily using the internet. Also, reports suggest that Aussie shoppers are some of the most digitally influenced in the world. The majority of the research is done online before shopping. Online marketing is showing a significant increase year after year in Australia.
This shows how important a user-friendly website is. Once you’ve spent a bit of time and effort in creating this amazing website, you are probably asking yourself what’s next. Now comes the most important thing i.e. attract more visitors to your site and increase website traffic. After all, that was the reason for building the website in the first place.
Here are some of the important principles that will have to be followed to drive traffic to your website.
1. Good Search Engine Optimization
On-page SEO should never be overlooked. This is important to increase your search engine rankings and increase website traffic organically. Many best practices can be followed such as making good use of meta title and meta description titles, wrapping web page content in proper HTML elements, using subheads properly, and having a lot of internal links.
SDI has some of the top SEO experts with a lot of experience & expertise on board. You can always reach out to our team, who know how to attract traffic to your website.
2. External site links
External links are hyperlinks that point to other domains other than source domains. These have a great impact on SEO rankings and are valued more by search engines. This is due to the idea that external links are difficult to manipulate and are one of the best ways for search engines to determine the popularity of the web page.
3. Build backlinks
High-quality backlinks can increase search traffic and attract visitors to your site. A backlink can be created in a blog, infographic, or any other page on your website. An external website can link to any of your content. Optimize your content for backlinks and try to get a number of backlinks from high-quality websites.
4. Mobile version
One in four Australians purchase products and services through their mobile phones and the number is steadily increasing. You cannot afford to miss such a huge audience. Deciding to do a mobile version makes a lot of business sense. You can have a separate version or an adaptive version of your main site. Make sure that all your posts and content are AMP-specification ready as well.
5. Optimise for long-tail keywords
Research and focus on creating long-tail keyword opportunities. They are more specific and less common and account for a majority of web searches. A visitor who finds your site using them is more likely to make a purchase.
6. Good content
Your website should carry high-value content. A good quality blog helps in attracting organic traffic. If the blog has relevant and interesting content, chances are high that the visitor will perform the targeted action. They may even share your content thereby promoting your site. Also, invite people to write blogs on your website and you can also do the same on their sites. Guest blogging offers a lot of benefits and you can expose your brand to a new audience.
You can choose popular online publishing platforms to present your content. Also create roundup posts periodically curating top published content of the week, month, etc. Publishing infographics, news, information materials among others will also help attract visitors and help them make a purchase.
7. Regular content updates
Update the content regularly. Make sure that there is no false or outdated information on the website. Provide valuable targeted content on a regular basis. High-quality content marketing can give your website a significant competitive advantage. You can also participate in HARO(Help a Reporter Out) an online platform that puts reporters in touch with you. You can appear in articles thereby generating good press and also drive traffic to your website.
8. Increase page speed
Several studies have shown that page speed impacts conversion rate significantly. The faster your website load time is, the more likely it is that the user will perform the targeted action. The bounce rate also decreases as the loading speed increases. Take proactive steps and follow best practices to increase the speed of your website.
9. YouTube marketing
The visual medium is quite powerful and there is no better resource than YouTube to market your website. Creating a lot of high-quality content including useful videos of your products and services can help attract visitors. There are several innovative ways to create content for YouTube such as creating live events which encourage the audience to get involved.
10. Social media marketing
We all know that social media is huge and powerful. Social media usage is showing exponential growth. This is a very useful platform to drive traffic to your website. Create a group with potential customers on Facebook, Twitter or Instagram, however, it is better if you create it in all of them. Publish information about your products, offers, discounts, new arrivals, and other related content. Interesting content will encourage visitors to actually make a purchase.
The subscribers will also share them if they find them useful. Answering questions on Quora, a Q&A network, about your products is another good way to attract traffic. Always link to your website whenever it is relevant.
11. Email marketing
This is a traditional but effective method to generate leads for your website. Create a list to whom you would like to send updates and offers. Be sure not to spam them. A good email with a compelling offer is sure to attract many visitors to your website.
12. Competitor analysis
Always keep researching what your competitors are up to. There are various tools available such as online services, questionnaires, newsletter subscription, analysis of social network groups among others to keep yourself informed about all the events and new products being launched by your competitors. These can be used to improve and update your website periodically.
A top development company like SDI can build a website that will enhance user experience and help gain their trust. We not only create but also market them and have been very successful at it.
Call us at +61 422 710 780 or email us at firstname.lastname@example.org and we will update and market your website which is sure to meet and exceed customer’s expectations.